What is an Instagram giveaway: goals and objectives
Giveaway is one of the most popular methods for promoting an account on Instagram. This method of promotion can be compared to a lottery: only instead of buying a "lucky ticket", the user just needs to subscribe to the Instagram account system to take part in the drawing of sponsorship prizes.
Giveaway is all about attracting a new audience to your account. Bloggers, brands, stars take part in such draws. They become the sponsors of the give. Further, the brand, online store or a blogger will actively monetize the new audience that came with Giveaway: sell advertising, goods and services. Therefore, when paying for participation in a give, it is worth calculating the possible profit after the promotion.